Accounting firms often get a bad reputation for being one of the last adopters of new technology.
It's hard to blame them though... Accounting firms face more regulation and compliance issues than most, so change inevitably needs to be planned and managed.
One thing we hear consistently is how accounting firms would like to do more in social media, but don't always have the time or in-house expertise to get the most out of it.
At CubeSocial we have years of experience working with accountants and accounting firms, and an award winning team of experts to call on.
From complete outsourcing of your social media activity, through training, strategic planning and support, we're here to help.
"Smart use of social media... will help us win business, achieve the growth we're after and get the best people to join us. We have a once in a lifetime opportunity."
- Accounting firm, Grant Thornton.
What's the goal of your social media activity?
Whatever your goals, we can help you design and implement a social media strategy that conforms to your firm's corporate communications policy.
We begin with an analysis of your market, competitors and audience. We examine the social media usage of your key competitors to discover what you could learn from them. Finally we work with you to develop an engagement plan covering content, channel and campaign strategy including key metrics to track.
A successful accounting firm is based on strong client relationships and social media is most powerful when all your client-facing staff get involved.
At CubeSocial, we can deliver half-day and full-day social media training courses in which your staff will learn how to successfully promote their expertise and practice areas; how to build meaningful relationships with prospects, clients and industry influencers; and how to position themselves as a knowledgeable resource for information and commentary on industry developments.
Did you know that leads generated through social media cost on average 61% less to acquire compared to traditional methods?
Our expert team can design and implement an online marketing campaign specifically for your accounting firm.
These complete online plans are designed to get you found online, establish and strengthen relationships and enhance your firm's positioning and thought leadership. The result is a stream of new prospects that actively come to you.
Our Community Management service is designed for accounting firms that want some expert assistance implementing their social media marketing activities.
Our dedicated in-house team have the experience to help you grow your social media audience and cultivate the conversation across a variety of popular platforms.
We can provide a fully outsourced service, or work as an extended virtual team working along-side your in-house staff.
One of our most popular offerings... A three month plan to get your in-house marketing team up and running on social media.
This package includes set-up and optimisation of your accounts on up to three social media services, a half-day of remote training, our unique quick-start guide and three months of our Pro community management plan.
One-to-one social media coaching sessions for busy executives and practice managers who want to start using social media personally, or simply want a better understanding of the social media landscape to help shape company strategy.
Learn social media at your own pace and get the full attention of one of our experts in a series of regular one hour coaching sessions.
CubeSocial CEO and CIMA Fellow Linda Cheung hammers home the power of social media and explains her journey from social media cynic to convert.
It's clear how powerful this is for marketing and business development... Linda and the team bring social networking in a business context to life
Director of Corporate Finance, RSM Tenon
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Ready to find out more? Get in touch.
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