Every great idea needs someone who can explain it.
We work with ICURe, Oxford Innovation, university enterprise teams, and technology transfer offices — giving researchers, founders, and programme teams the LinkedIn skills to do customer discovery, build credibility, and find the right collaborators.
Researchers entering the commercialisation process face a LinkedIn challenge that generic business coaching doesn't address. They're not selling a polished product — they're building a value proposition through customer discovery. CubeSocial's coaching is designed specifically for this context. It reflects the Lean Canvas framework, the customer discovery process, and the instinct most researchers bring to LinkedIn: this feels like self-promotion. We help them see it differently.
LinkedIn Coaching for Cohorts
Specialist coaching for ICURe, university enterprise, and innovation programme cohorts — turning LinkedIn from a source of anxiety into a practical customer discovery and credibility-building tool.
Learn more →Value Proposition Development
1:1 coaching that helps researchers and founders move from technical description to clear, customer-centred language — the foundation for LinkedIn, customer conversations, and everything else that follows.
Learn more →LinkedIn for Programme Teams
Coaching for delivery managers, programme coordinators, and enterprise professionals — building a LinkedIn presence that generates programme pipeline and positions the team as the go-to in their ecosystem.
Learn more →Mairi Wac Founder, Colinear, ICURe cohort participantFinally found a good niche for my target audience. Made so many new connections from this one post alone and generated more leads than months of cold calling. Can't thank you enough for encouraging me past the 'cringe' stage of LinkedIn. It's really starting to pay off.
Let's talk about your situation.
Whether you're looking for firm-wide training or individual coaching, we'd love to hear from you.