Your partners' expertise deserves the right audience.
1:1 coaching that helps individual partners build a LinkedIn presence they're proud of — and that actively works for them in the market.
The gap in most partner development programmes
Partners are business developers as well as lawyers. They know that visibility matters — that being front of mind when a client has a problem is how work comes in. But generic LinkedIn training doesn't solve this, because partners don't need platform tips. They need a starting point that's specific to their practice, their clients, and their individual voice.
Generic Training, Specific Challenges
Off-the-shelf LinkedIn training teaches the platform. It doesn't help a partner build a presence that reflects their practice area, their client relationships, or the way they actually communicate.
Visibility Without Purpose
Many partners post sporadically — sharing firm news, occasionally commenting — without a clear sense of what they want LinkedIn to do for them. The activity is there. The results aren't.
How the coaching works
The coaching is delivered by Linda in a series of 1:1 sessions, typically over six to eight weeks. The starting point is always the same: who do you want to talk to, and about what?
From that foundation, the coaching builds a complete, purposeful LinkedIn presence — and establishes the habits that make it sustainable long after the engagement ends.
- Session 1: Value proposition — clarifying what you do, for whom, and why it matters to them
- Session 2: Profile as proposition — rewriting the profile around the partner's ideal client and practice area focus
- Session 3: Content strategy — what to post, how often, and in what voice
- Session 4: Outreach and connection — building purposeful relationships, not collecting contacts
- Session 5–6: Implementation support — reviewing drafts, building confidence, establishing the habit
What changes
Partners who complete the coaching have a LinkedIn profile that speaks directly to the people they want to work with — not a CV dressed up as a profile. They post with a clear sense of purpose and audience, and they have a framework they can apply independently.
The shift Linda sees most consistently is from "I know I should be on LinkedIn but I don't know what to say" to "I know exactly who I want to talk to and I have something worth saying." That's the internal transformation. The downstream business outcomes — referrals, inbound enquiries, relationship reactivation — follow from it.
Format
- Sessions: 5–6 × 60-minute 1:1 sessions
- Delivery: Video (Zoom or Teams) or in-person at your offices
- Timeline: Typically 6–8 weeks
- Output: Rewritten LinkedIn profile, personal content strategy document, 30-day posting plan
- Coach: Linda Cheung
Jeff Fletcher Partner, TC Knill JamesHaving completed five coaching sessions with Linda, her input certainly exceeded my expectations. My LinkedIn profile is vastly improved and my profile views have increased by 400% in the final week alone. I've learnt so much on how to enhance my posts and I'm excited to continue applying this.
Let's talk about your situation.
Whether you're looking for firm-wide training or individual coaching, we'd love to hear from you.