Make your practice group's expertise impossible to miss.
A structured programme that turns a practice group's collective expertise into a consistent, authoritative LinkedIn presence — visible to the right clients, in the right markets.
The problem with practice group LinkedIn activity
Most practice groups have LinkedIn activity that looks like a broadcast channel — deal announcements, award wins, and the occasional article share. This content is easy to produce. It's also easy to scroll past, because it tells clients what you've done, not why it matters to them.
The Broadcast Trap
Deal announcements and award wins are easy to post and generate little engagement from the clients and prospects the practice group actually wants to reach.
The Ego Wall
Content about internal milestones tells potential clients what the firm has achieved — not what that means for them or the problems they're currently facing.
What thought leadership actually means
Thought leadership is not about volume. A practice group that posts once a week with genuine insight for a specific audience builds more credibility than one that posts daily with generic market commentary.
CubeSocial's practice group programme starts with the audience question — who does this practice group need to be visible to, and about what? — and builds a content strategy from there. The output is a practice group that posts with purpose, in a consistent voice, on the topics that matter to the clients it wants to serve.
What the programme delivers
- A clear audience definition — the specific clients and prospects the practice group wants to reach
- A content strategy aligned to client concerns, not firm announcements
- A editorial calendar with themes and posting cadence
- Training for the partners and associates who will produce the content
- Individual coaching for the practice group head and 2–3 lead content contributors
- Templates and frameworks to reduce the time cost of consistent posting
- A review and calibration session at 90 days to refine based on what's working
Who it's for
The programme is designed for practice groups of 4–20 fee earners with an established BD or marketing function. It works best where there is already an appetite for LinkedIn activity but no clear strategy, or where posting has been inconsistent or disconnected from client development objectives.
It pairs well with the Partner Visibility Program — individual partner coaching alongside the practice group strategy gives consistent messages at both the firm and individual level.
Format
- Duration: 90-day programme
- Group: Practice group head + 2–3 content contributors (full group awareness workshop)
- Sessions: 1 × strategy workshop (half-day) + 3 × 1:1 coaching sessions per lead contributor + 1 × 90-day review
- Delivery: In-person or remote
- Coach: Linda Cheung
- Output: Practice group LinkedIn strategy document, 90-day editorial calendar, content templates
MJB Partner, Top 100 Law FirmExtremely relevant! I left with clear ideas of practical steps I could take to develop my social media marketing efforts.
Let's talk about your situation.
Whether you're looking for firm-wide training or individual coaching, we'd love to hear from you.